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Look at it this way, technology is changing the way we live and work, and internet is the oxygen that gives life to this technology. Now, imagine living on limited oxygen? Imagine living on limited internet connectivity either?

Limited internet is what the market currently offers, whether it is 1G or 20G, it is capped data; meaning, there is a limit to what you can do with it. With Fiber and WiFi internet, it is unlimited, you can stream video content, download content online, play online games and make audio and video calls with reckless abandon. Your internet is never going to finish. The message ‘Dear customer, your data plan has been exhausted’ is never going to come.

WiFi doesn’t only stop there. It gives you much more. It is fast, secure and reliable, with a quality that always matches user expectation.

As the demand for technology increases, so also is the demand for internet. The past 10 years have recorded tremendous amount of innovation in the tech field. 10 years in the grand scheme of human history is like a drop in the ocean, but in the history of technology we have seen innovation at a level never imagined before, from automation to artificial intelligence, from internet of things to augmented reality. By 2020, it is estimated that there will be 6 billion mobile devices and 21 billion IoT devices, more than three times the world population, all craving to be connected to the internet.

This gives us an insight on how the next 10 years will look like. We can imagine the future: self-driving cars, smart homes and virtual workplace. We can see internet as central to that future and WiFi is the only solution that can make that future a reality. Without the unlimited internet that fiber and WiFi provide, users will not get the level of experience they are craving for. In short, WiFi represents that future.

It also represents the present. WiFi is already changing the way we use the internet.

Enter WiFi-as-a-Service

From shops to restaurants, cafes and lounges, parks and airports, corporate offices to schools, businesses are grappling with the challenges of providing internet connectivity that is secure, reliable and affordable. WiFi-as-a-Service provides a perfect model to meet those needs. WiFi-as-a-Service eliminates the Capex cost that comes with WiFi deployment and the technical and operational burden of managing the network.

One company, Suburban Fiber, is already leading the WiFi-as-a-Service innovation in Nigeria. Through its Legend brand, it provides WiFi-as-a-Service solutions to businesses and homes in Abuja. Leveraging on its cutting-edge fiber optics infrastructure and extensive last mile coverage, Legend allows consumers access internet connectivity in a cost-effective way. Legend delivers Fiber and WiFi connectivity to locations, with currently over 50 public WiFi hotspots (called Legend Zones), with plans to expand them to 200 before the end of 2018.

Legend’s WiFi-as-a-Service addressed one of the biggest pain points for businesses. Small businesses no longer have to suffer the cost of internet deployment or carry the daily operational burden of maintaining the network. Legend delivers them unlimited internet, with great performance and robust technical support, allowing them to focus on their core businesses and freeing up capital and resources. Businesses can also leverage on customer data through the network for advertising and business analytics.

The WiFi trend is rapidly expanding. Currently, there are over 100 million WiFi hotspots in the world, with about 60% of mobile data traffic offloaded via WiFi. The number of hotspots is expected to reach 500 million by 2021. As the world becomes more digital, the demand for internet will arise to keep pace with this evolution, making WiFi become even more ubiquitous.

For those who live and work in Abuja, chances are that you spend a lot of time in Legend Zones (WiFi hotspots). Always be on the look out for the ‘Legend Zone’ sign at cafes, restaurants, lounges, parks and other business or recreational places. There is a Legend WiFi App on App Store and Play Store to automatically log you to Legend WiFi whenever you are inside a Legend Zone. If you run a business and struggling with costly and unreliable internet connection, you can as well try Legend Fiber or WiFi (www.legend.ng) to give your business a boost at a lower cost. You can thank me later!

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